A Bachelor of Business (Public Relations) degree gives you business skills in public relations strategy, writing, international PR, brand building and audience research.
You will learn about strategic management, relationship management and crisis management and become familiar with ethics, consumer behaviour, corporate responsibility and communications. Economics, law in business, marketing and advertising are also covered in the bachelor of public relations.
Some subjects covered when you study public relations:
- Understanding public relations
- Introduction to PR writing
- Public relations strategy
- Issues Management
- International Public Relations
- Strategic Management