This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Possible job titles relevant to to this qualification include: Marketing director, marketing strategist, national, regional or global marketing manager.
- Diploma of Marketing (BSB51207) or
- Other relevant qualification and
- Completed Year 12 or overseas equivalent
Minimum score of IELTS 6.0 or equivalent or an English proficiency of Upper Intermediate level or above from any NEAS accredited ELICOS