Bachelor Of Business (Public Relations)

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The Bachelor of Business (Public Relations) degree program will provide you with effective business skills to bridge the gap between consumers and organisations. You will learn about strategic management, relationship management and crisis management while becoming familiar with ethics, consumer behaviour, corporate responsibility and communications. The course also provides a variety of disciplines, such as economics, law in business, marketing and advertising that will provide insight into the upbeat world of “PR”. As part of the degree program, you will also undertake an industry placement where you will gain valuable, first-hand experience in your chosen profession and receive valuable insights into modern workforce performance and expectations – also useful for making some new industry connections for the future.

A Bachelor of Business (Public Relations) degree gives you business skills in public relations strategy, writing, international PR, brand building and audience research.

You will learn about strategic management, relationship management and crisis management and become familiar with ethics, consumer behaviour, corporate responsibility and communications. Economics, law in business, marketing and advertising are also covered in the bachelor of public relations.

Some subjects covered when you study public relations:

  • Understanding public relations
  • Introduction to PR writing
  • Public relations strategy
  • Issues Management
  • International Public Relations
  • Strategic Management