Bachelor Of Business (Marketing)

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iscover the pivotal role that marketing plays in the success of contemporary organisations and learn to understand industry trends, responsibilities, needs and opportunities by studying for a Bachelor in Business (Marketing) degree. You will develop acute business skills to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns in a variety of business situations. As part of the degree program, you will also undertake an industry placement where you will gain valuable, first-hand experience in your chosen profession and receive valuable insights into modern workforce performance and expectations – and you will grow your professional network.

A Bachelor of Business (Marketing) gives you the business skills to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.

You will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.

Examples of subjects covered when you study a marketing degree:

  • Understanding Advertising
  • Consumer Behaviour
  • Marketing and Audience Research
  • Digital Marketing
  • Marketing Strategy
  • International Marketing