Bachelor Of Business (Event Management)

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Learning how to effectively manage all the resources that combine for a successful event is a skill that can see you specialise and excel in hospitality, tourism, marketing, public relations or advertising. By studying for a Bachelor of Business (Event Management) degree, you will learn skills in project, strategic and event management, as well as how to effectively use marketing and public relations resources to confidently manage and run large-scale events. You will acquire valuable knowledge in event policy, strategy, risk, logistics, consumer behaviour, applied finance and business law that will allow you to achieve your goals. As part of the degree program, you will also undertake an industry placement where you will gain valuable, first-hand experience in your chosen profession and receive valuable insights into modern workforce performance and expectations – and undoubtedly some useful industry contacts too.

Our Bachelor of Business (Event Management) course gives you the business skills to manage and run large-scale events.

You will learn about marketing and public relations and acquire knowledge in event policy, strategy, logistics and risk, consumer behaviour, applied finance and business law. The degree includes gaining industry skills in project, strategic and event management and gives you the option to specialise in hospitality, tourism, marketing, public relations and advertising.

Some subjects covered when you study event management:

  • Events Policy and Strategy
  • Project Management
  • Event Management
  • Creative thinking and innovation
  • Commercial Modelling for Events